B aby laundry detergent. Our most technologically-advanced formula yet uses multiple enzyme systems to fight the toughest stains. This powerful 4X formula delivers the same number of loads as a typical 80 ounce 2X laundry bottle.
Who knew such charming little creatures could create such amazing messes? Actually, we did. Which is why baby 4X has a quadruple enzyme system that targets tough stains like milk and formula residue, spit-up, pureed fruits, diaper disasters (you get the idea) and more. Effective on cloth diapers and all of baby’s washable things, this premium performer rinses clean, leaving a wonderful, fresh scent. And since you already have your hands full, our 40 ounce baby 4X laundry detergent bottle delivers the same number of loads as a typical 80 ounce 2X laundry bottle.
What are Optical Brighteners and Why Does Seventh Generation Not Use Them?
Optical brighteners are synthetic chemicals that make fabrics appear brighter in the presence of ultraviolet light. They don’t have anything to do with getting things clean – they’re an optical illusion that makes laundry seem brighter and whiter than it really is.
Designed to intentionally remain behind on our clothes and linens, optical brighteners can rub off on our skin where they may cause irritation.
They’re no fun for the environment either. Optical brighteners washed down our drains frequently survive wastewater treatment and escape into our lakes, rivers, and streams. Once there, they don’t completely biodegrade and instead accumulate in fish.
Seventh Generation’s Promise to You
It’s natural: USDA certified 95% biobased concentrated laundry detergent. Fragranced with essential oils and botanical extracts.
How to Use
- Sort clothes following garment label care instructions.
- Pretreat stains by pouring baby laundry detergent directly onto fabric. Rub gently and let soak.
- Measure baby laundry detergent. For standard and HE machines: Fill cap to line 2 (3/4 oz) for medium or small loads. Fill cap to line 3 (1 oz) line for large or heavily soiled loads.
- Wash. Standard machine: Start machine, add baby laundry soap, then clothes. Front-loading machine: Load clothes, close door, add baby laundry soap to detergent dispenser, choose cycle and run.
Additional Seventh Generation Products You’ll Love
About Seventh Generation: Seventh Generation is one of the nation’s leading natural brands of household and personal care products. The company lives its commitment to “caring today for seven generations of tomorrows,” with products formulated to provide mindful solutions for human health, air, surfaces, fabrics, pets and people within your home — and for the community and environment outside of it.